The Marketing Summit

The Marketing Summit

The Journey of a Business: From Brand to Growth

Marketing is constantly changing. New platforms, emerging technology, shifting customer expectations, and a crowded digital landscape can make it difficult to know what deserves your time, attention, and budget.

The Marketing Summit, presented by Capital City/Lake Murray Country and Experience Columbia SC, brings together marketing professionals, business leaders, and industry experts for a day focused on practical marketing strategies and ideas.

This year’s program follows five stages of the marketing journey:

★ BUILD

Create a brand people remember and content that gets attention.

★ BE FOUND

Get discovered, build trust, and stay visible as the way people search continues to change.

★ CONVERT

Turn attention into action through smarter content, social media, offers, and connections.

★ DELIVER

Make the customer experience part of your marketing and give people a reason to come back.

★ GROW

Measure what matters, make smarter investments, and use data and emerging tools to keep moving forward.

Throughout the summit, speakers and marketing leaders will share practical strategies and real-world perspectives on topics including brand strategy, content creation, search and online discovery, reviews and reputation, AI, social media, customer experience, partnerships, measurement, and marketing on a budget.

Whether you’re responsible for marketing a destination, attraction, hotel, restaurant, event, retail business, nonprofit, or growing organization, The Marketing Summit is designed to give you ideas you can take back to work and put into practice.

Meet the Speakers

Speaker lineup coming soon. Check back for announcements featuring the marketing professionals and industry leaders who will take the stage at The Marketing Summit.

Featured Panel

Panel details coming soon. Stay tuned for the announcement of the local marketing leaders joining this conversation.

The Agenda

Session details coming soon. The full agenda, including speakers and session topics, will be announced as they are finalized.

Connect, Learn, & Take It With You

The Marketing Summit is designed to be more than a series of presentations. Attendees will have opportunities to ask questions, exchange ideas, and connect with marketing and business professionals from across the region.

Coffee and pastries will be available during morning registration, and lunch will be included with registration.

Event Details:

Thursday, November 5, 2026

8:30 AM to 3:00 PM

Harbison Theatre at Midlands Technical College

7300 College Street, Irmo, SC 29063

For questions about the event, please email [email protected].

Community event in Irmo, Richland County, SC 29063.